Kodak and the Peanuts Gang

For a brief period In the early 1900's, Kodak hired well known artists to illustrate their ads. Then, in 1928, Walter Teague designed a series of colorful cameras with matching art deco boxes. These are now wildly popular with collectors. Otherwise Kodak cameras and advertising art were created anonymously. Therefore it was a surprise to me when recently, in a local flea market, I came across a Brownie booklet liberally illustrated by, and credited to, Charles Schulz, the famous Peanuts cartoonist.
Published in 1955, this 32 page booklet has Schulz drawings on nearly every page.

According to Nat Gertler, the premier collector and archivist of Peanuts publications at Aaugh.com, "This is, I believe, the first extracurricular use of the Peanuts characters. It was fairly early in the strip's run; there were already books of the strip, but general licensing was still a fair way away. The animated Ford ads were still years in the future. There were no greeting cards, no calendars, none of that stuff."